Why an original, custom-made Jingle?

The question we are most often asked, is why does my business need a commercial jingle? The simple answer is, it will make your advertising more effective.

Studies show that people are more prone to remember the information from commercials accompanied by singing compared to those that just include talking. The main reason commercial jingles work is that music has a powerful effect on our emotions.

Mentally, we are very receptive to music, if you have ever found yourself singing the lyrics to a catchy jingle, you've experienced the "commercial jingle effect". We live in an advertising saturated society. People tend to mentally block out commercials. Commercial Jingles penetrate these mental barriers. The benefits of having a commercial jingle extend beyond conveying a message. A well-produced commercial jingle will leave a positive impression about your business. Your advertising will have a theme that you can build all facets of your business on.

Music influences the way people think and buy. A custom commercial jingle grabs attention, instantly identifies you and your message, makes a lasting impression and actually excites viewers and listeners about your business. Put simply: Commercial Jingles Sell!

When you market your business using a catchy music logo listeners are more likely to remember YOU when they are in the market for your product. Using a jingle is the fastest way to "Branding" your business. People can relate to music, it drives emotions and creates an image for the listener. The memory retention of a jingle is much faster than that of an
all-talking ad.

Your Competition Uses Them
Major companies and small businesses alike use Jingles to brand their product or service. Why? Because it works! To stand out in the advertising clutter, a jingle produced by
Lan Musical Productions, will be the most powerful advertising decision you will make. Lan Musical Production Jingles will last for years in people's minds!